Is Magento 2 PWA Just For Big Players?
There’s no denying the fact that Progressive Web App (PWA) is vital to the success and profitability of the online business venture. PWA is a perfect combination of websites and mobile apps that aims to deliver a high level of performance and better mobile experiences for online users. Therefore, the advantages of Magento 2 PWA (Magento 2 websites that are integrated with PWA technology) to both users and merchants are numerous.
Some Examples of Progressive Web Apps
To deeply understand how a Progressive Web App has positive impacts on e-commerce stores, you should look at some good examples of PWA:
The mentioned brands have got incredible results from PWA development within a short period of time, for example:
Flipkart is considered as a pioneer, their website was updated to PWA that called Flipkart Lite. It delivers fast and streamlined experiences to mobile and brings some amazing results of 70% increase in conversions and a 40% higher re-engagement.
Users spent 40% more time on Pinterest’s PWA compared to the web on mobile. Pinterest increase 44% in advertising revenue rate and 60% in user engagement.
Twitter Lite loads pages instantly by optimizing images and relying on cached data that decrease 20% bounce rate.
Since the launch PWA, Starbuck requires only 233 KB of data storage, while their heavyweight iOS mobile app needs 148 MB.
Should Small E-Businesses With Limited Budget Develop Magento 2 PWA?
As you can see, most of the Progressive Web App examples are of large companies, which has raised the concern of whether Magento PWAs are just valuable technology for who have a large budget, or for everyone included small firms… Also, many store owners suppose that PWA requires a lot of money to build because of its advanced features and significant benefits.
In reality, Magento PWA can promise completely to be an efficient solution for small businesses with a limited budget. As you might know, adopting Magento PWA would be much cheaper than developing a Magento Native App. In the case of the Native App, you have to develop for different operating systems (Android and iOS) while PWA is cross-platform. Moreover, you might pay extra costs to maintain and update each version of the app.
Tigren is the leading Magento 2 PWA integration service provider who can offer you with very competitive pricing. Now, they are providing an exclusive solution to convert Magento websites to PWA in the shortest period of time. Contact them (firstname.lastname@example.org) to get a free estimate for your project.
What Can Magento 2 PWA Do For Small Online Businesses?
Small businesses can now have the same high-quality, high performing platforms previously reserved for large companies at affordable prices.
1. Enhance User Experience
When the customers visit your site, they can enjoy the best mobile experience thanks to the following Magento PWA’s features:
No time-consuming installation: When users visit Progressive Web App, they have the choice to add it to their home screen, which helps them save the PWA for instant access and start using it more often.
Automatic and regular updates: PWAs can be updated automatically without requests and effort from the users. These apps will always be the latest version every time the users access.
Ability to work offline: Offline mode increases customer retention and engagement because customers can keep on looking through your product pages even when the Internet disconnects.
Push notifications: It’s a convenient way to stay informed of any changes related to the store, the products or sales for online buyers.
Fast loading time: Everything is loaded nearly instantly, which can satisfy even the most cross-grained purchasers.
It’s no doubt that the users will be interested in Magento PWA, a solution that is fast, usable and comes with great user experience. Thanks to that, the stores are likely to increase their sale conversions as well as revenue.
2. Save Time & Money
For technology integration: As mentioned before, Magento 2 PWA is cross-platform so the system requires to use only a single codebase for all devices and operating systems. Due to that, it significantly reduces the effort needed to integrate PWA in Magento 2 stores, and as a result, the cost to build a PWA decreases. Compared to the cost of native app development, that of PWA is just a half or even lower.
For new product advertisement: For native apps, the stores will have to set aside a certain amount of their budget to introduce and promote the new apps to their customers. However, for PWA, this cost can be deducted since PWA can approach the users with ease – when they visit the website.
For new product approval: Publishing a native app in an app store is a long process, which requires technical specifications, community guidelines, etc. Fortunately, you don’t have to go through many steps to submit and get approval from the App stores before your PWA is published. At the same time, you don’t need to pay any fees (either fixed or annual fee) to get a place on those stores.
3. Support SEO & Marketing
After PWA integration, your website will become a PWA while maintaining some advantages of the web. More specifically, your content associated with PWA can still be crawled and indexed by Google bots without any problems.
In other words, PWA for Magento is searchable and discoverable, which contributes positively to SEO. On the contrary, traditional mobile apps can only be found within the app stores, which provides no helps for SEO.
Apart from it, the push-notification of PWA delivers the most personal channel to connect the stores with their customers fastly. The admin can add image and edit the content of the messages/ notification from website backend easily before sending.
All things considered, Magento 2 PWA is not only impeccable for big organizations but also for start-ups or small businesses as well. On the one hand, it comes along with amazing features to improve online user experience. On the other hand, it takes moderate effort and budget to develop and maintain high performance of the app.