Progressive Web App: How Much Does It Cost? Is It Worth?
According to DataReportal, 3.986 billion is the number of mobile internet users in 2019, leading to a significant increase in mobile-friendly website demand. The thing is, even a fully responsive website can expose a lot of limitations when being accessed on mobile devices (e.g.: slow page load speed, unnecessary URL bar...). Realizing it, merchants and business owners were looking for an alternative, and they found the Progressive Web App (PWA).
PWA is a new technology made to provide the user with excellent experience for users across devices, especially on smartphones.
From news websites to e-commerce stores can integrate PWA to engage their target audiences and attract more potential users.
One of the most frequently asked questions about Progressive Web App is “How much does a PWA cost?”. Before providing the answer to this question, let’s acquire some knowledge about this technology first.
WHAT IS PROGRESSIVE WEB APP?
To make it simple, Progressive Web App is still a website, but being wrapped by the native app-like interface and feel. Some of outstanding PWA functions will be summarized below:
- Fully responsiveness
One of the most significant features of the Progressive Web Apps is the responsive ability. This allows PWA to work across browsers and in any kind of devices whatever the screen size. Tablet, mobile, and desktop users will have the same stable experience. Hence, PWA covers the gap between the native app (being provided with hand-on devices only) and the website.
- Zero installation
With native apps, the users have to go to the app stores and download the app onto their devices. Meanwhile, with Progressive Web App, they can get the app in seconds by simply touching the “Add to Home screen” button. Then, it instantly appears on the mobile home screen. PWA has its icon just like a normal mobile native application.
- Push notification
Push notification is the function that makes PWA feel like the native app the most. It can be used to notify the customers about the best deal, the last updates, the new arrivals or even to ask them to come back to complete the pending transactions. Along with an effective messaging strategy, push notifications can intrigue users and make them visit the site more often.
- Offline mode
The Progressive Web App’s offline mode is a complement to its amazing features. In the offline mode, we can continue browsing when the connection suddenly drops. The customers can access any page that has been viewed before. Technically, the customer can even check out when there is no internet connection and the order will be processed when the connection is back.
HOW MUCH DOES A PROGRESSIVE WEB APP COST?
Progressive Web App commonly costs from $5,000 in Asia and will cost up to five times in the US and the UK. Depending on the complexion of the original website (design and functionality requirements) and the web platform, the cost will change. It’s worth that this cost hasn’t included the app support and maintenance fees.
Compared to the cost of website development, the cost of creating a Progressive Web App seems to be higher. It’s obvious since PWA brings a lot more amazing features than the websites.
However, compared to the cost of native app development, the cost of developing a PWA will be definitely much lower. The reason is that you don’t need to build (and maintain) separated apps for iOS and Android. Moreover, when a native app is released, the developer has to submit it to the app stores such as Google Play, App Store of Apple, Windows Phone Apps, etc. Not only have to wait for approvals but also the developers must pay the fee for publishing the apps ($25-99). Unlike the native app, Progressive Web App doesn’t need publishing on any app store. Thus, we don’t have to spend the submission cost while using PWAs.
IS IT WORTH THE INVESTMENT?
For big companies, the initial investment for Progressive Web App development might not be a big deal. But for small firms or startups, this amount of money can be a burden. That’s why they should take it into consideration before deciding to build a PWA or not.
Let’s figure out what will “$5,000 investment” for PWA pay back:
- Incredible Site Speed and Performance
Progressive Web Apps are way much faster than all websites. With the underlying cache technology, all the contents on PWA have rapid load speed.
Without PWA, if the website owners want to boost site speed, they will need to find some Page Speed Up Optimizer or Performance Optimization extensions. On average, they will cost about $100-300, and require an extra of $50-100 for the installation fee.
As a result, none of the available modules are able to enhance the whole site’s load speed like PWAs.
- Higher traffic and site rankings on search engines
Since Progressive Web App is still the website, they have URLs that can be indexed by the search engines as usual. Especially, Google loves PWA since it’s fast, reliable and mobile-friendly.
As a result, all websites that are upgraded to PWAs will have a lot of advantages when being indexed by Google or other popular search engines. Being on top of SERPs also means that the website would welcome more organic traffic.
In general, a company will spend $750-1,500 on a monthly basis in SEO. In the long term, this cost will be significant. Fortunately, companies now can minimize SEO fees by developing PWA.
- Saved e-mail marketing costs
Progressive Web App’s push notifications will help merchants to keep their customers engaged. If there is no PWA, no push notification, we will have to use the traditional e-mail marketing channel to notify users of news, promotions or abandoned carts.
As you might know, e-mail marketing often accounts for $300-500 per month. This cost can be totally cut down thanks to PWA integration.
- A higher level of customer satisfaction and more conversions
Instant access on the mobile home screen, fast loading speed, and offline mode, low data consumption..., all features of Progressive Web App contribute to delivering amazing experiences for users. And in most cases, increasing user engagement will lead to more conversions and revenue.
SO, IS IT PROFITABLE TO DEVELOP PWA?
As you can see, the Progressive Web App is beneficial for who owns it undoubtedly. To develop a PWA, we will need to invest a certain amount of money (starting from $5,000).
And it deserves since we can get the best site performance without using any third-party extension, high organic site traffic and rankings, effective marketing campaigns without pricey e-mail marketing fees, and enhanced user experience.
2020 is predicted to be the year of Progressive Web App, let’s take your place within the PWA Movement!